Either way, the integrated combination marks present quite a unified picture. Either the text has merged with the icon or a part of the icon has taken the form of the logo font. Sometimes, we also see combination marks integrated together as one single unit. It is perhaps for this reason that we find popular brands such as Adidas, BP, and Toyota, all trust a stacked-on-top-of-each-other combination mark logo design. It doesn’t force you to shrink your logo to fit into a smaller space, nor does it compel you to choose between the icon and the text if you’ve only got room to display one of them. This layout is the most economical in terms of space. Related: Create A Great Monogram Logo For Your Business In 5 Easy Steps You can either keep the text on the bottom or go the other way around. ![]() Some popular brands that still follow a sideway laying layout are Bank of America, Boeing, and Microsoft.Īnother way to design the layout of your combination mark logo is to stack the text and icon on top of each other. This is what most prominent brands, such as Apple, Target, and Twitter have done. With icon on the left, you can make people quickly familiarize with your graphic identity and, in time, come to completely rely on your icon alone, foregoing the text completely. However, you will also see combination logos where the icon is on the right, but that is quite rare. The logo icon is usually placed on the left side to make sure it is the first thing people see about the design. How will the text and icon be combined to get the maximum effect?Ĭreating a design layout where your logo mark and text is placed side-by-side is perhaps the most popular way to do it. One of these important technical details is the design layout. With so many advantages of using a combination mark logo for your business, it is important to get the technicalities of this style right. Even if people don’t remember one, chances are they’ll remember the other. Because with combination logos, you get two distinct marks to remember the brand – icon and text. ![]() In terms of remembrance and recall, business logo designs with combination of icon and text again have an impact. Audiences find combination mark logos easy to remember and interpret because even if the icon is perhaps a bit vague, the display of the brand name helps them know what the business is all about. With a combination logo, you get the most mileage out of your logo.
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